How a shoe company used YouTube to convince people their product can make you walk on water. If you haven’t seen this video, it’s worth a few minutes from your day. While we all know instinctively that this isn’t possible, these guys do a great job of making you second guess it. In fact, several TV news channels have aired this as being legit. The truth is it’s a social media marketing ploy by Hi Tec shoes, who put this together along with liquidmountaineering.blogspot.com, and it’s definitely worth studying. The product is featured super low key, but it has gotten a ton of buzz for the brand along with over five million YouTube views.
Original Transworld Article by Mike Lewis
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