Came across this on Mashable today. I find it interesting because Mashable rarely notices the action sports scene. However, it is the most influential publication in the Social Media space. The ranked this the the #1 viral video last year. I’d like to see what you think is unique here? Note we’re talking about 20 million views.
Mashable’s take was “Inspired Bicycles’ team rider Danny MacAskill scales fences in and around Edinburgh, Scotland. The video is as mesmerizing as its hypnotic soundtrack from music group Band of Horses. It’s a solid example of how a brand pursuing a niche market – mountain bike trailblazers – can reach the masses with a brilliant viral video execution.”
At One Eyed Bird we believe Outdoor Adventure an Action sports can work for a variety of brands who want to leverage a “trail blazer” theme.
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