When Jonah told me about the plight up at Index and how he and Washington area climbers were working with major brands like REI I immediately thought what a great example of local Cause Marketing in action. Cause Marketing is technically defined as a non-profit organization and a for profit organization collaborating for mutual benefit. In this case the “cause” was to save the Index climbing area from the evil quarry people who were out to resume their wicked ways and thus forcing climbers wayward. The collaboration between REI (getting a little local community, marketing and PR love) and the climbers to generate enough funds through additional partnerships with Boeing and Microsoft have been eye opening. Way to go Jonah…Here he is with Doug Walker on KIRO this past week.
Jonah on KIRO
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