Crowdsourcing’s role in film and video taking shape

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More and more we’re seeing film using crowdsourcing as a creative form. You need only Google “Crowdsourcing Film” to get a quick whiff. The beauty of it is the tangible involvement of fans and patrons where they have an actual hand in the creative process for the first time. As we consider this in our own Outdoor Adventure and Action Sports related projects, the scope of possibility is nearly endless.

Melissa Ittoo let us know about how Crowdsourcing hits the silver screen with YouTube’s ‘Life in a Day” experiment.

“On 24 July film-makers will have the opportunity to take part in a cinematic experiment aiming to create the world’s largest feature film.

Entrants to YouTube’s Life in a Day project, which boasts film director Ridley Scott as its executive producer, will have 24 hours to record a snapshot of their life on that date and upload it to the project’s YouTube channel. The best footage will be selected and edited by director Kevin Macdonald for a feature film to premiere at the 2011 Sundance Film Festival.

Anyone whose footage is used will be credited as a co-director, and all submissions will feature on the Life in a Day YouTube channel irrespective of whether they make the final cut.

The following instructions to take part are posted by the project:

  • Visit the Life in a Day channel and learn more about the project. Be sure to read through the steps you need to take to participate and the guidelines for creating your video.  Also check out some of the sample videos for inspirational ideas.
  • On July 24, capture your day on camera.
  • Upload your footage to the Life in a Day channel before July 31.

Original article

About the Author

Matt manages the Seattle office for One Eyed Bird. You can also find him jabbering quite a bit on Twitter @matchase.