Comments for One Eyed Bird Blog

Comment on Action sports and outdoor adventure marketing and entertainment services come to Seattle by Otomobile Shoppe

Otomobile Shoppe — Sun, 21 Aug 2011 10:38:28 +0000

Thanx for writing this great blog post.

Comment on Why is the action, outdoor and adventure travel audience is so attractive for brands not even in the industry? How about 100 million reasons? by Jan Sheeley

Jan Sheeley — Tue, 08 Mar 2011 03:27:47 +0000

How can this group of people be limiting…… “action, outdoor, and adventure travel audience!” This does include the whole gambit of ages. You are right tapping into emotions, desires, experiences and fantasies takes your audience from a place of control to a place they want to be or dream of. Just look at Accenture, do surfers have the kind of capital they are looking for, maybe not but it is the total fantasy riding the wave to success, this is where the image takes you and that is how the audience is captured.

Comment on Action sports and outdoor adventure marketing and entertainment services come to Seattle by Rolf Tricoli

Rolf Tricoli — Fri, 28 Jan 2011 09:44:02 +0000

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Comment on Outdoor industry participation must be fixed by michase

michase — Mon, 26 Jul 2010 18:25:20 +0000

Thanks for the comments Alexia. I hear that ride across the like on I90 is a pretty good one…;-)

Comment on Outdoor industry participation must be fixed by michase

michase — Mon, 26 Jul 2010 18:23:44 +0000

Thanks Greg. We’re glad you think so too. We’re doing our best to get after it. Hopefully you opt out of the ice axe next time and just get that bike up to the mountains. You live in Portland for goodness sake!

Comment on Outdoor industry participation must be fixed by Gregory

Gregory — Sat, 17 Jul 2010 04:42:01 +0000

Thanks for the interesting post. I just wanted to recommend the book “Last Child in the Woods – saving our children from nature deficit disorder” by Richard Louv. We bought this book since we have a young daughter, too. Surely the decreasing amount of time we spend outdoors bodes poorly for our physical, emotional and spiritual health. People who understand this need to find ways of discovering and addressing the real issues. Unfortunately, as much as I love REI, whenever I go there I begin to think that the problem can be addressed by accessorizing my fantasies: seriously, when am I actually going to use that ice axe I found in my hand at check out? For me, one practical way has been to make getting outside part of my everyday life rather than a pure diversionary exercise. So I go to the grocery store on my bike among other…well no, that’s all… I go to the grocery store on my bike. And it is only a few blocks away. Sigh.

Comment on Outdoor industry participation must be fixed by Alexia

Alexia — Fri, 09 Jul 2010 23:10:52 +0000

Excellent points and unfortunately sad and true and I’m sitting here, on my duff, pondering why am I not getting outside more often. I own plenty of gear, 2 bikes, skis, hiking boots, etc, live in a great place for the outdoors, Seattle, and have no responsibilities to anyone except myself. So how have I allowed myself to be ‘trained’ to come home after work and hang out? Thoughts anyone?