Industry News Archive

Tony Hawk on keeping control of your brand

Tony Hawk at the SDSI Investor Forum at Skullcandy's San Clemente, CA offices

Tony Hawk was interviewed about his business ventures and approaches by SDSI Executive Chairman Bill Walton last week.

Here are two short video clips. First, Tony advises young brands to keep control as long a possible, even if the financial rewards are not as great.

Here, Tony talks about how he approaches new tricks and new business ventures, including how he came up with the idea of the Boom Boom HuckJam.

The original post was by Tiffany Montgomery. Click here to see the first two clips Shop Eat Surf posted of Tony and Bill talking business. In those clips, Tony talks about building a skate brand, and about keeping authenticity while selling to Kohl’s.

Liquid Nation Ball 7 Raises More Than $200,000 For Surf Humanitarian Organizations

SIMA hosted the seventh annual Liquid Nation Ball Saturday, August 14, at Reef Co-Founder Fernando Aguerre’s La Jolla home, exceeding its fundraising goal of $200,000. The event, held as part of the festivities during San Diego’s ASR trade show, honored Grammy award-winner Jason Mraz as this year’s Humanitarian of the Year for his work with the Life Rolls On organization. Aguerre, who boasts one of the best private surfboard collections in the world, hosted the live auction featuring one-of-a-kind items such as NBA courtside tickets next to former pro Bill Walton. The evening capped off with dancing, live music, and an open bar.

“Now in its seventh year, Liquid Nation Ball consistently amazes me each year as it has grown not only in the amount of fundraising support raised, but as a night where the party gets better and more exciting each year,” said Aguerre. “Liquid Nation Ball is fueled by a passion for helping others through surfing. I look forward to honoring each of our 13 amazing beneficiaries by raising support for their inspirational work and programs.”

Surf legends Tom Carroll and Mark Healey

Original Article by Kailee Bradstreet at Transworld

Tailgate Alaska Movie is making the rounds

Tailgate Alaska has exploded over the last year with attendance, amenities and riding opti0ns blowing up. This year, Mark Sullivan teamed up with a crew of sponsors for a new film “Tailgate Alaska The Movie.”

Riders from around the world gathered in a remote Alaskan parking lot for Tailgate Alaska 2010. From the terrain around basecamp to the rebirth of the King of the Hill – Epic out with Olympians, professional athletes and dedicated recreational riders. Nice job guys…

Tailgate Alaska 2010: The Movie – Trailer from TAILGATE ALASKA on Vimeo.

2010/11 Sunglass Market Report & Product Preview

TransWorld Business checked in with some of the industry’s key eyewear brands this month to hear what trends they predict for 2011, and learn what strategies they plan to implement to drive sales.

Sunglasses pose a quandary. As a small, relatively expensive item, they can mint retailers a fortune on a square-footage basis if the product mix is right, but if the buy is off trend, these fashion-focused fixtures are no more valuable than a pricey paperweight. Everyone is looking to reduce risks these days, and in the eyewear world, wary retailers are reeling in buys to make sunglass cases pay off. “We used to go for broke and stock the display super heavy and keep a large amount of back stock year round,” says Huntington Surf & Sport Buyer Mike Sheldon. “Now we run a very lean inventory in the off-season, relying on the reps to come in weekly and keep us full. In season we still load up heavy on the bestsellers but stay away or go much lighter on the fringy frames. Simply put, last year made us go lean and mean… and it’s working.” Original Article

Walking On Water – Social Media Done Right

How a shoe company used YouTube to convince people their product can make you walk on water. If you haven’t seen this video, it’s worth a few minutes from your day. While we all know instinctively that this isn’t possible, these guys do a great job of making you second guess it. In fact, several TV news channels have aired this as being legit. The truth is it’s a social media marketing ploy by Hi Tec shoes, who put this together along with liquidmountaineering.blogspot.com, and it’s definitely worth studying. The product is featured super low key, but it has gotten a ton of buzz for the brand along with over five million YouTube views.

Original Transworld Article by Mike Lewis

Northwest’s Zumiez’s bids for West 49


Northwest Zumiez bids for West 49

Washington-based action sports retailer Zumiez is making a bid for Canadian retailer West 49 a week after Billabong announced it is acquiring the company. Zumiez has offered to pay “an excess of $1.30 per share.” Billabong’s offer is for $1.30 for share. However, West 49′s board believes Zumiez bid could lead to a superior proposal. But, since Zumiezrecently said it planned to expand into Canada, West 49 wants to “protect its competitive position.” According to a release, it will talk to Zumiez to determine if the offer can become a firm offer that is superior to Billabong’s. If Zumiez does that, West 49 says Billabong will have the right to match it within five days. However, the board still supports Billabong’s bid and believes it is in the best interest of shareholders, according to a statement. Billabong has said it will finance the acquisition, valued at $99 million Canadian, with its existing credit facilities. At its last reporting period, Billabong had approximately AUS$225 million in net debt (cash minus short and long term borrowings). West 49 said Zumiez offer is not subject to a financing condition either – meaning it would not need to obtain new loans. Zumiez had $96.8 million in cash and no debt at the end of the last reporting period. Zumiez had considered other acqusitions in the past few years. After Active Ride Shop filed for bankrutpcy in 2009, Zumiez explored buying the chain, and 20 of its stores (Active currently operates 21 stores). However, after conducting its due diligence, Zumiez did not make a formal bid during the final auction. West 49 operates 138 mostly mall-based stores. Zumiez operates 389 mostly mall-based stores in the U.S. Billabong owns approximately 372 stores around the world. Read previous interviews with Billabong North America President Paul Naude and West 49CEO Sam Baio about Billabong’s proposed acquisition of West 49.

Kelty supports Eagle Mount charitable organization through Al Roker’s “Lend a Hand” project

(For Immediate Release) – Kelty , cornerstone brand of the outdoor world, is supporting the Eagle Mount Therapeutic Recreation charitable organization with a donation of 60 Mistral sleeping bags through “Today’s” Al Roker and his “Lend a Hand” project. The Bozeman, Mont.-based Eagle Mount helps children and adults with disabilities, challenging them to accomplish previously unthinkable activities such as skiing, horseback riding, swimming, and more.  Kelty’s donation will help Eagle Mount’s participants experience the simple pleasure of spending a night out under the stars. “We were thrilled for the opportunity to help out with such a great mission,” said Sue Edmiston, marketing director with Kelty.  “The work that Eagle Mount does is truly inspirational and we’re very happy to contribute to the charity’s continued success.” To learn more about Eagle Mount and how you can get involved through volunteering and donations, please visit www.eaglemount.org or call Eagle Mount directly at 406-586-1781. In its ninth year, the “Lend a Hand” project continues its mission to help small charities across the country that work toward improving conditions in their communities.  With daily stops scheduled throughout the week of June 21, 2010, the “Lend a Hand” tour will help charities located in San Francisco, Calif., Des Moines, Iowa, Memphis, Tenn., Rye, N.H., and of course Bozeman, Mont. For video of Al Roker and his Eagle Mount segment, please click HERE . KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.       ###

Brandwise Hires 20-Year Bike and Fitness Industry Veteran

Sales Tech Innovator Continues Diversification and Growth with Greg Ford Addition
Lakewood, CO – Brandwise, a leading technology innovator specializing in cutting-edge sales tools has announced the hiring of long-time Bicycle and Fitness industry veteran, Greg Ford.  With more than 20 years of experience, Ford brings with him a vast knowledge of the industry and an impressive work history, with major industry leaders including Schwinn-GT and Raleigh America. “Greg will be a major asset for Brandwise and an invaluable addition to our sales team,” says Jim McNulty, VP of Sales for Brandwise. “Our sales software tools have quickly proven to be popular and effective for major brands in a number of related industries including apparel, footwear, snow sports, fishing and others. The cycling and fitness industries are natural markets for our expansion, and Greg’s industry experience and insight will have an immediate positive impact on our endeavors as we enter these and other segments.“ Brandwise offers a full suite of software that is proven to stimulate sales, dynamically increase efficiencies, reduce costs, enhance the overall rep-retailer experience, and provide new ways to reach retailers, as well as create accountability within the independent sales organization.  “I wish I had these tools when I was on the road,” says Ford.  “For example, when a Rep sits down with a buyer to visually create an electronic order in real time using Visual Merchandiser, the retailer is always completely blown away by the technology. The amount of relevant information the managers and reps can have at their fingertips is amazing! There is nothing like this suite of tools in the marketplace.” “I am very excited about this opportunity with Brandwise and joining their sales team is a natural fit for me,” Ford continues. “Because my experience spans the spectrum, from an Independent Sales Rep to a National Sales manager, I truly understand the many challenges faced in the field today. Any advantage gained over your competition by more effectively managing your business is priceless, especially in an environment where most need to do more with less” says Ford. For more information about Brandwise products visit Brandwise.com or call (877) 435-3225. Greg Ford can be reached at 877-435-3225 x541 or gford@brandwise.com .
Media Contact: Paul Bishop pbishop@profmktg.com or 616-949-9104
About Brandwise Brandwise is a Lakewood, Colorado-based Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries. The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Decision Support, Customer Relationship Management (CRM), and e-Commerce to enhance the coordination and communication of information between manufacturers and their sales channel. For more information on Brandwise visit www.brandwise.com or call (877) 435-3225.
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Action sports and outdoor adventure marketing and entertainment services come to Seattle

I’m jacked that we’re finally starting operations for One Eyed Bird in Seattle and that Dirk Collins has asked me to head it up. The next several months should be exciting as we put together all the pieces and start helping some of the great Northwest brands and organizations. As a hub for outdoor sports and adventure as well as marketing and technology we feel this is a perfect place for us to be. The area has never seen a company with the entertainment and marketing services One Eyed Bird has, as they’ve typically been based out of LA (if at all).  On the one hand, we love inspiring and thrilling audiences as an entertainment company through our self-produced feature films, television and events. On the other, it’s great to help other organizations as a marketing agency to leverage authentic action sports and outdoor adventure themes in their integrated marketing programs whether they need strategy, film, video, events, and/or social media. Finally there is somewhere for organizations to turn locally that can deliver top notch services specialized in this lifestyle.

Index looks like it’s going to remain open due to cause marketing

Index wall was almost closed to the public a few months ago and returned to mining companies for quarrying. Thanks to the Washington Climbers Coalition and the Access Fund they’re on track to keeping the word-famous climbing area open after sufficient fundraising has allowed them to buy the 23-acre site. This is a great example of cause marketing done the right way in Seattle.

“Things are looking up for a world-famous climbing destination that appeared in danger of closing to the public just a few months ago.

Fundraising for the Lower Index Town Wall enjoys strong momentum, said Jonah Harrison of the Washington Climbers Coalition. More encouraging news arrived last month, when Snohomish County set aside money to buy the 23-acre site from a private owner, in case climbers can’t raise the money themselves.

“Right now, it’s a really good place for us,” said Harrison, 36, a Seattle lawyer who has been scaling the wall since the mid-1990s.

The coalition is working on the project with the Boulder, Colo.-based Access Fund, where Harrison also serves as a regional coordinator. Donations are “well north of $100,000,” he said, including individual contributions of $500 to $5,000. The goal is $300,000.

Purchasing the property is only the first step. Ongoing maintenance costs will add more expense, as will plans for to build a parking lot and restrooms.

“The fact that we’re doing well in the fundraising to purchase the option (for the property), that’s not the full story,” Harrison said. “We need a lot more to make it a viable climbing area well into the future.”

For more than 50 years, people have been ascending the towering granite cliffs crossed with huge cracks. Part of the site was used for granite mining, but that stopped in the 1960s after the railroad moved the tracks closer, making it too dangerous to blast away the rock.

The private owners for years allowed people to climb there. Then in March, they posted No Trespassing signs because of liability concerns and a quarrying company’s interest in the site.

The signs didn’t stop people from going to the wall, but they did spur efforts to save one of the most popular climbing spots on the West Coast.

“Even though it’s a small place, it’s really well known nationally,” said Joe Sambataro, who heads up the Access Fund’s acquisition program to keep climbing areas open to the public. “We’ve been working with (Washington) State Parks as our first option, since state parks owns cliffs adjacent to the property and we have a long-standing relationship with the agency. However, we’re open to either state parks or county ownership.”

Last spring, the Climbers Coalition secured an option to buy the property for $115,000, with help from a $15,000 Access Fund loan. They have until the end of 2010 to complete the deal, but hope to do so much sooner.

The Snohomish County Council voted Dec. 16 to set aside $120,000 in conservation futures for the property.

“We created a safety net for them,” county parks director Tom Teigen said. “We value this site, we want it to stay in public ownership.”

The wall is a big tourism draw that benefits the whole Skykomish Valley, including Monroe, Sultan and Gold Bar, Teigen said. If the county gets the property, the climbers would oversee the upkeep.

Forks of the Sky State Park surrounds the wall. For that reason, the climbers groups prefer giving the wall property to the state.

At the same time, county leaders are interested in taking over Forks of the Sky, similar to the transfer of Wenberg State Park to the county in July.Jonah at index

Originally from HeraldNet

The state parks commission doesn’t have money to buy the Index Town Wall, but is ready to incorporate it into the surrounding park if somebody else does, spokeswoman Linda Burnett said. There have been no formal talks about giving Forks of the Sky to the county” Original article from Heraldnet by Noah Haglund

Cause marketing and partnership development with the Access Fund and Washington Climbers Association. http://mountainproject.com/